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THE ESPORTS ADVOCATE

BetBoom Secures Brazilian Broadcasting Rights to PGL Counter-Strike Competitions

iGaming company will serve as the official broadcasting partner of Brazil for the next three years.

James FudgebyJames Fudge
January 14, 2026
in Counter-Strike, Partnerships
Reading Time: 2 mins read
BetBoom secures Brazilian broadcasting rights to PGL Counter-Strike 2 competitions.

BetBoom secures Brazilian broadcasting rights to PGL Counter-Strike 2 competitions.

Global iGaming company BetBoom announced a three year partnership with international tournament organizer PGL for the broadcasting rights of Counter-Strike 2 competitions in Brazil.

Financial terms of the deal were not disclosed.

Under the terms of this new deal BetBoom will be in charge of broadcasting all international and domestic Counter-Strike 2 competitions to the Brazilian market. For 2026, this includes PGL Cluj-Napoca 2026, PGL Bucharest 2026, PGL Singapore Major 2026, PGL Astana 2026, and PGL Masters Bucharest 2026. BetBoom said in its announcement that this agreement includes “at least five annual tournaments and will give BetBoom the exclusive rights to broadcast images of the tournaments in the country.”

“We are thrilled to partner with BetBoom for the next three years to bring PGL’s Counter-Strike 2 tournaments to the Brazilian audience,” said Andrei Hurmuzache, head of media partnerships at PGL. “Brazil is one of the most passionate CS2 communities in the world, and this agreement reinforces our commitment to delivering high-quality broadcasts and an exceptional experience for fans in the region.”

BetBoom is no stranger to esports, particularly in Brazil. The company sponsors BetBoom Team and Team Spirit and is also an official sponsor of the Brazilian esports organization FURIA. The company also sponsors Brazilian esports star Gabriel “FalleN” Toledo and is a partner of Dezorganizada Furiosa, a community of FURIA fans. In Brazil, BetBoom  collaborates with major content creators such as Markola and Hudson, and is an official partner of the UFC in Latin America.

Tags: BetBoomBrazilCounter-Strike 2PartnershipsPGL
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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