Los Angeles-based esports organization Dignitas announced Friday that it has partnered gaming PC maker LANForge.
Financial terms of the deal were not disclosed.
Under the terms of this new partnership, LANForge will supply its high-end gaming PCs to Dignitas players. LANForge will also work with the organization on in-person activations at LAN events, watch parties, and conventions, according to the announcement. LANForge gear will also be provided to Dignitas’ broadcast and content teams.
In turn, Dignitas will promote the brand through collaborative marketing efforts, across social media, and during competitions with brand placement on team jerseys.
“Partnering with LANForge is an awesome opportunity for our players to be outfitted in elite equipment made by a community-led brand who cares about delivering a true competitive edge,” said Jake Clements, VP of partnerships at Dignitas. “Dignitas is proud to welcome LANForge as a partner; their commitment to engineering top-of-the-line gear matches our own dedication to winning, and we can’t wait to see our players thrive with their support.”
LANForge joins other Dignitas sponsors including Mike & Ike, Battle Beaver, NOBLECHAIRS, and ZERO-IN. Dignitas currently fields rosters in League of Legends, Fortnite, Rocket League, and Pokemon Unite.
Launched in 2003, Dignitas has a long history in esports, claiming more than 18 world championships since its inception. In 2016 the company was acquired by Harris Blitzer Sports & Entertainment (HBSE), owner of some of the the top sports franchises in the United States including the Philadelphia 76ers (NBA) and the New Jersey Devils (NHL).