New Zealand pet food brand ZIWI Pets and Chinese technology company Meituan announced on Saturday that they signed sponsorship deals with Chinese esports organization Invictus Gaming (IG), becoming the official partners of its League of Legends Pro League (LPL).
Financial terms of the deal were not disclosed.
The team will represent the LPL fourth seed to compete in the upcoming League of Legends World Championship (Worlds 2025) in China. The ZIWI logo will be featured on the right shoulder of the team jerseys, while the Meituan logo will be featured on the left.
In addition to ZIWI and Meituan, IG also has a number of other sponsors including gaming chair company TGIF, dairy brand Jule, internet cafe company WYWK, and its stakeholder—streaming platform Huya—as sponsors. In 2024, IG completed restructuring the company and is now owned by Huya, multi-channel network Young Sports, and its founder, Sicong Wang.
Meituan is one of the largest technology companies in China, offering a platform for food delivery, hotel and travel booking, and e-bike sharing. The company launched an IPO on the Hong Kong Stock Exchange in September 2018.
Additionally, ZIWI became a special partner of the League of Legends World Championship 2025, alongside the Chinese apparel brand Li Ning and Intel. The Chinese esports operator TJ Sports announced those deals on Saturday.