OverActive Media Corp. (TSXV: OAM, OTC: OAMCF) announced Thursday evening that it is rebranding its Call of Duty League franchise, Toronto Ultra, to Toronto KOI. The rebranding aligns with OAM’s North American and European team branding, which includes KOI and Movistar KOI.
Along with the rebranding of its CDL franchise, OAM has reworked its official website for the team, hosted a local launch party celebrating the new season, revamped its online store, and updated its social media channels, according to its announcement.
OAM also announced plans to launch Toronto KOI merchandise in December, which will include new apparel and lifestyle products. In addition, new in-game team packs are tentatively scheduled for launch “later in the season” for Activision Blizzard’s Call of Duty: Black Ops 7. More details on those efforts will be revealed at a later date.
“To be KOI is to belong,” said Adam Adamou, CEO of OverActive Media. “KOI has always been about connection, about fans, players, and communities coming together under one banner. Toronto KOI brings that spirit home and gives it a global stage. This launch marks an important moment in our global strategy. It connects our North American operations with one of the most recognized and influential brands in global esports. Bringing this illustrious brand to the Call of Duty League and to Toronto will benefit everyone: our fans, our players, our partners, and the broader esports ecosystem. We are building a single, unified brand platform that scales across regions and delivers lasting value for all.”
Toronto KOI will continue to be sponsored by Bell, AMD, SCUF Gaming, BLACKLYTE, and Monster Energy, among others.
The move by OAM follows similar moves by other North American CDL teams; Berlin-based G2 Esports announced this week that Minnesota ROKKR had been renamed to G2 Minnesota, and in September, Team Falcons announced that it had changed the name of the Vegas Falcons to the Riyadh Falcons, and would move the team to Saudi Arabia for the 2026 season.
It hasn’t been all good news for OAM in recent months; in September, Riot Games announced that it had taken away Movistar KOI’s Valorant Champions Tour EMEA partner agreement. The Valorant developer and league owner subsequently avoided the spot to Paris-based esports organization Gentle Mates.
Headquartered in Toronto, Ontario, OAM has operations in Madrid, Spain, and Berlin, Germany, and operates multiple professional teams under various KOI brands, including Movistar KOI (League of Legends EMEA Championship, or LEC), and various esports under the KOI brand. In addition to its esports business, OAM operates an AI-powered SaaS platform called ActiveVoice (which launched in August), influencer marketing agency 2.10 Agency, a venue in Toronto’s Liberty Village, and production and broadcasting studios.