Berlin International Gaming (BIG) has announced a new partnership with Germany-based gaming drink brand LevlUp.
Financial terms and duration of this new partnership were not disclosed. The partnership was facilitated through the BrightUp agency.
Under the terms of this new partnership, LevlUp will support BIG’s teams competing in Counter-Strike 2, Trackmania, and Fortnite. LevlUp will also supply beverages to the BIG Bootcamp and the Esport Factory Berlin.
In turn, LevlUp branding will appear on the shoulder area of BIG player jerseys, across its social media platforms, and in content offerings on various platforms. BIG will also work with the company to create special drink flavors for fans, and facilitate other activities such as community events, social media activations, and digital engagement across BIG’s channels.
“LevlUp is a perfect fit for BIG, sharing our focus on performance and community,” said BIG CEO Daniel Finkler. “It’s a strong statement to see one of Europe’s leading gaming drink brands invest so clearly in German esports. Together, we’ll create unique formats that truly add value for our fans. A huge thank you to LevlUp for the trust and to BrightUp for facilitating and guiding this partnership so professionally over the past months. We’re very excited for what’s ahead.”
Founded in 2018, the German beverage company is one of Europe’s most recognized gaming-related drink brands in the region. LevlUp was acquired by Glanbia Nutritionals in 2021.
LevlUp joins other BIG sponsors and partners, including cannabis company GreenMedical, gaming hardware brand Acer Predator, esports merchandise company UNLTD, German game skin marketplace company SkinBaron, gaming chair company Backforce, razor brand Philips OneBlade, peripherals brand Logitech G, Yum! Brands, Inc., restaurant chain Pizza Hut, and German IT services company BWI. BIG currently competes in Counter-Strike 2, League of Legends, Trackmania, and Fortnite.