Danish esports organization Astralis announced a new commercial partnership with SEO-focused, link building platform Bazoom this week.
Financial terms of this new deal were not disclosed.
Under the terms of this new partnership, Astralis’ platforms will be supported by the company. For its part, Astralis will promote the company across those platforms, on jerseys and through joint marketing efforts on social media and content creation channels.
“We’re thrilled to welcome Bazoom as a partner. Their global ambitions and strong digital expertise align perfectly with our own focus on performance, credibility, and international growth,” said Jakob Lund Kristensen, CRO and co-founder of Astralis. “Together, we’ll push boundaries and strengthen both brands — building on what makes the combination of business, digital entertainment, and esports culture truly world-class.”
Bazoom joins other Australis partners including OMEN by HP, Elgiganten, hummel, Logitech G, ZOWIE, FACEIT, ComeOn!, Danish Red Cross Youth, GoWish, Red Bull, and HK. Astralis currently competes in both men’s and women’s professional Counter-Strike 2 competitions, and employs a number of Counter-Strike 2 content creators.