India-based esports tournament and festival company NODWIN Gaming has signed a partnership deal with car maker Tesla for the Grand Finals of the Battlegrounds Mobile India Masters Series (BGMS) Season 4.
Financial terms of the deal were not disclosed. Tesla recently entered the Indian market, opening centers in BKC, Mumbai, and Worldmark Aerocity, Delhi.
Under the terms of this new sponsorship, Tesla will showcase its new vehicle, the Model Y alongside NODWIN Gaming at the BGMS Season 4 grand finals from Sept. 12 – 14. In fact, the event will open with the “Tesla Light Show,” a synchronized light and sound display performance of sorts utilizing the vehicle’s lighting system, mirrors, and trunk, and controlled via the Toybox menu on its touchscreen controls. Obviously the Tesla brand will appear throughout the venue, on marketing materials and social media content, and during broadcasts of the grand finals.
“At NODWIN Gaming, every season of BGMS is about pushing boundaries, and this year we’re proud to have Tesla join the journey,” said Akshat Rathee, co-founder and managing director of NODWIN Gaming. “Their association reflects how esports in India has grown into a mainstream cultural and commercial platform that forward-looking brands want to engage with. Together, we’re shaping how global brands and gaming communities connect, here in India and beyond. Collaborations like this show what’s possible when innovation and culture come together.”
Separately, NODWIN Gaming announced the 16 grand finalist that will compete at the event:
- iQOO SOUL
- iQOO REVENANT X SPARK
- OnePlus Gods Reign
- NoNx
- Hero Xtreme Godlike
- OnePlus K9 Esports
- Versatile Esports
- Medal Esports
- Infinix True Rippers
- Phoenix esports
- Global esports
- iQOO ORANGUTAN
- myG Los Hermanos
- GENESIS ESPORTS
- NEBULA ESPORTS
- Sinewy Esports
These 16 teams include the top four teams that qualified directly from the BGMS League Stage (Revenant XSpark, Team SouL, Gods Reign, and NoNx Esports) and the 12 teams from the Semi Finals that concluded on Thursday.
The BGMS Season 4 Grand Finals will be broadcast live on Star Sports Khel and on JioHotstar from Sept. 12 – 14, airing during prime-time from 5 PM to 8 PM IST. More details about prizing and tournament format can be found at Liquipedia.