French esports organization Team Vitality announced a dedicated campaign to promote both the Valorant Champions Tour and the city of Paris as a viable stop for esports.
The new campaign, “THE FANS RENDEZ-VOUS,” will support the Valorant Champions Tour tournament in Paris from Sept. 12th – Oct. 5, in cooperation with partners including EVNIA, ASUS, Magnum, and Riot Games.
Despite Team Vitality’s Valorant team failing to qualify for the Valorant Champions Paris competition, the team wanted to set a good example and serve as a welcoming host for the city it calls home.
“The Valorant Champions Tour taking place in Paris is especially meaningful—not only because it’s our home, but also because it gives us a chance to show the world that esports can thrive far beyond the screens,” said Team Vitality Director of Strategy and Brand Development Amélie Canet. “We wanted to create a campaign that is authentic to French culture and playful in the way it brings fans into the esports universe. This campaign shows that esports belongs in the streets of Paris, in conversations, in style, and that Team Vitality can help drive this change.”
THE FANS RENDEZ-VOUS will celebrate Valorant Champions Paris with a number of festivities and activities including a “Paris survival guide” available on the Team Vitality’s social media channels, the launch of a new VITALITY ALTERNATE 2025 jersey, and the organization’s V.Hive headquarters (located at 102 Boulevard de Sébastopol, 75003 Paris) temporarily featuring Valorant-themed decor.
Additionally, on Sept. 12, Sept. 19, and Sept. 26, Team Vitality partner Magnum will host watch parties at the organization’s headquarters, while partner EVNIA will have a space where fans can try out the brand’s monitors and take part in a variety of tournament-themed activities. Team Vitality will also host teams at its headquarters every weekend for fan engagements and meet-and-greets alongside opportunities to meet its Valorant roster during the competition dates.
Finally, Team Vitality will offer a free shuttle service sponsored by partner Crédit Agricole to the arena for fans during competition dates.
More details about all of Team Vitality’s plans can be found at fansrendezvous.vitality.gg.