The National Football League (NFL) and gaming-focused marketing firm Livewire announced first details on NFL Race to the End Zone, a video game-inspired entertainment docu-series premiering Friday, at 2 p.m. ET on YouTube.
The new 21-episode series features NFL pros teaming up with gaming-focused content creators for a weekly show that is described by its creators as part locker room, part real-world physical challenges, and part livestream with all elements coupled with plenty of game-related competition.
A new 22 minute episode of the show will debut every Friday on popular streaming and video platforms, leading into a grand finale with the NFL Race to the End Zone LIVE, a 19-team Pro-Am Fortnite tournament during Super Bowl LX week, where creators and NFL Legends will face off in Epic Games’ popular battle royale game.
The first episode features Tampa Bay Buccaneers wide receiver Mike Evans facing off against creator and streamer Hannah Rose. Future episodes will feature NFL players such as Baltimore Ravens wide receiver Zay Flowers and Minnesota Vikings wide receiver Justin Jefferson teaming up with content creators such as Snip3down and ChrisNxtDoor. Each week these duos of NFL pros and content creators interact and compete leading into the live event, NFL Race to the End Zone.
Each new episode will air weekly on NFL YouTube with clips distributed on the @nflracetotheendzone Instagram and TikTok channels.
NFL Race to the End Zone is another attempt by marketers to bring younger eyeballs to the NFL, as older fans begin to age out, despite TV ratings being better than ever in some cases in 2025. But younger fans, which the NFL and other old guard franchised sports leagues want to attract just aren’t watching television; they spend more time on platforms such as YouTube, Twitch, TikTok, Instagram, Kick, etc., or paid platforms such as Netflix. Plays like this by marketing firms aim to attract those viewers who likely know more about the content creators involved than the NFL stars.