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THE ESPORTS ADVOCATE

McDonald’s DMV and Gen.G Esports Team Up for Campus Takeover

Esports and gaming industry event aimed at college students will take place later this month in Arlington, Virginia.

James FudgebyJames Fudge
September 16, 2025
in Collegiate Esports, Events & Tournaments
Reading Time: 2 mins read
McDonald's team up with Gen.G for Campus Takeover later this month.

McDonald's team up with Gen.G for Campus Takeover later this month.

McDonald’s DMV and global esports organization Gen.G Esports announced Tuesday plans to  host its Campus Takeover from Sept. 27 – 28, at Marymount University, in Arlington, Virginia.

Aimed at college students in the Washington D.C., Virginia, and Maryland region, the Campus Takeover is an esports and gaming focused, two-day conference featuring executives and leaders, keynotes, industry panels, and networking opportunities for young people looking to break into the business

In addition to sponsoring the overall event, McDonald’s will provide a sampling of its menu and provide branded prize giveaways. The company will also promote the event via its social media channels and host an on-site interactive booth during the conference.

“We continue our programming with McDonald’s in the DMV region to engage college students on the opportunities within gaming and esports,” said Gen.G CEO Arnold Hur. “Campus Takeover is designed to be an interactive experience to connect with fellow gamers to learn more about our industry and build a fulfilling career.”

Panels planned for Campus takeover include “Balancing Gaming & Mental Wellness, Inclusivity & Representation in Esports & Gaming; Building a Collegiate Esports Brand, Gaming Communities: Online to IRLl Breaking into the Esports Industry; Pro Gamers & Creators; AI, Web3, & the Future of Gaming; and Your Network is Your Networth: Relationship Building.”

In case you are not familiar with it, McDonald’s DMV is the regional company representing 472 franchised restaurants owned and operated by 55 local owner/operators in the McDonald’s of Washington, D.C., Maryland, Virginia and Eastern Shore areas.

Gen.g is an international esports organization with operations in South Korea and North America. The organization currently competes in League of Legends Champions Korea (LCK), Valorant, Rocket League, and PUBG. Gen.G also operates the Gen.G Global Academy, an academic esports program in Korea.

More details about the event can be found at this events page.

Tags: Collegiate EsportsEsports PartnershipsGen.GMcDonald's
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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