North American esports organization Cloud9 Esports announced Thursday that it has partnered with ADK Emotions NY and T-Licensing Inc., the licensing force behind popular brand BEYBLADE X, to promote the latest generation of the toy line to esports fans.
Financial terms of this new deal were not disclosed.
Under the terms of this new partnership Cloud9 will help facilitate competitions, promote high-energy play, work to create co-branded apparel and video content, and more aimed at North American fans.
“At Cloud9, we believe in the power of competition to inspire, connect, and build community – and that’s exactly what BEYBLADE has done for 25 years,” said Cloud9 Esports President Jonathan Tran. “Just like esports, BEYBLADE X thrives on passion, strategy, and the thrill of play that brings fans together across the world. This collaboration is more than a partnership; it’s a celebration of the competitive spirit that unites our communities and fuels the imagination of fans worldwide. We’re excited to bring that same energy to life by merging Cloud9’s esports legacy with BEYBLADE X’s thrilling stories.”
In case you are not familiar with T-Licensing Inc., it is a U.S. subsidiary of Japanese toymaker TOMY. ADK Emotions NY Inc., a New York-based subsidiary of ADK Emotions Inc., is a content and rights management company that specializes in bringing Japanese animated IP to Western countries such as the United States.
BEYBLADE X is the fourth generation of the popular Beyblade toy battling franchise, which features a brand new toyline, a manga, and an anime series launched in 2023 by Takara Tomy and Hasbro. To learn more about the toyline, anime, and manga series, check out beyblade.com.