Brazilian esports FURIA and AI-powered sponsorship analytics provider Shinkenso Analytics announced Monday that they have renewed their partnership for an additional two years.
Financial terms of the renewed deal were not disclosed.
Under the terms of the extended deal, FURIA will continue utilize Shikenso’s AI technology to “track, measure, and optimize sponsor visibility across all digital platforms, including Twitch and YouTube,” according to the announcement.
“Shikenso has been instrumental in helping us transform data into effective strategies. With the accuracy of their analyzes, we are able to clearly and transparently show the return we deliver to our partners and identify new growth opportunities,” said Pedro Lopes, CMO at FURIA. “This renewal is more than a technology partnership: it is the certainty that we will continue to raise the standard of professionalism and delivery.”
FURIA’s current partners include Lenovo Legion, Hellmann’s, Red Bull, Pokerstars, Logitech G, and Adidas. The Brazilian esports organization fields competitive teams in Rocket League, League of Legends, Rainbow Six Siege, EA FC, Valorant, PUBG Mobile, and Counter-Strike 2.
FURIA’s renewed deal keeps the organization in the growing list of Shikenso Analytics partnerships including the Esports World Cup Foundation, BLAST, FNATIC, Alliance, ESL FACEIT Group, MOONTON, GamerLegion, ALDI France, G2 Esports, Complexity, Team BDS, PGL, Team Liquid, Bright Up Agency, GIANTX, SK Gaming, Yalla Esports, Gentle Mates, M80, INSIGHT, Ninjas in Pyjamas (NIP Group), KRÜ Esports, Turtle Beach, Pinnacle, GAIMIN Gladiators, Berlin-based BIG, and Portugal-based Saw.gg.