Publicly traded internet media company SEGG Media Corporation (NASDAQ: SEGG, LTRYW) announced on Jul. 31 that it completed the $10 million USD acquisition of the technology assets and current active user base of GXR Racer Holdings Limited (GXR). In addition to acquiring these assets, SEGG announced that it had hired former Galaxy racer CEO and Founder Paul Roy to serve as the director of the Sports.com Super App—the result of an integration between the GXR platform and the Sports.com app. SEGG Media claimed in its announcement that the GXR platform has an active user base of more than one million users.
Earlier this month, SEGG also announced that it had acquired Concerts.com for $10 million, relaunched a revamped version of Sports.com, and expanded Lottery.com into Mexico.
The hiring of Paul Roy and acquiring the assets of Galaxy Racer is of particular interest to the world of esports and gaming as, per The Esports Advocate’s previous reporting, the company allegedly owes tens of millions of dollars to players, teams, partners, former employees and contractors, content creators, sports and entertainment stars, and more, in India, the United States, Dubai, Europe, the Middle East, South Asia, etc.
The most high-profile allegations of money owed by Galaxer Racer involve esports organization Nigma Galaxy, Premier League Liverpool F.C forward Diogo Jota (Diogo José Teixeira da Silva) and his esports team LUNA Esports (formerly known as Diogo Jota Esports and/or LUNA Galaxy), ultra popular content creator Nora Stars, and every player who won the $100K HER Galaxy Apex Legends tournament, which concluded in June 2023.
The Esports Advocate reported in May 2024, Roy left Dubai in the midst of multiple lawsuits, despite having a travel restriction, to set up a new company to handle football livestreams in India called Celestial Media & Entertainment Private Limited. Roy was joined at the time by former Galaxy Racer Chief Gaming Officer Siddharth Ravishankar and Chief Strategy Officer Suraj Nambiar on that venture.
GXR and Roy’s most recent endeavor officially began in September 2024, and involved providing live streams (through GXR.world) of several European football leagues including live streams from Serie A and Ligue 1 games, LaLiga, and select games from Italy’s Coppa Italia and the Supercoppa Italiana.
The results of this endeavor for the Indian audience were less than optimal, and in May 2025, La Liga pulled the plug on GXR for its poor performance and frequent outages, according to reporting from SportsBusiness. A report from SportsBusiness on July 24 also highlighted that LaLiga signed a five-year media rights agreement with streaming service Begin in Bangladesh, Pakistan, and Sri Lanka following the termination of its deal with GXR.
TEA reached out to SEGG Media Corporation prior to the publication of this story to ask why it would hire Roy to oversee this new operation, given the publicly available information on his past, but the company had not responded, as of this writing.