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Riot Partners With Herman Miller Gaming for VCT EMEA Stage 2

Chair brand will provide seats for competitors and more in Berlin during major Valorant esports competition.

James FudgebyJames Fudge
July 23, 2025
in Brands, Partnerships, Valorant
Reading Time: 2 mins read
Herman Miller Gaming will serve as a partner for the VCT EMEA.

Herman Miller Gaming will serve as a partner for the VCT EMEA.

Riot Games announced this week that global seating design brand Herman Miller Gaming has been named the official chair sponsor for Stage 2 of the Valorant Champions Tour EMEA (VCT EMEA).

Financial terms of this new deal were not disclosed. Stage 2 began July 16 in Berlin, and will conclude on Aug. 31.

Under the terms of this new partnership Herman Miller Gaming will provide its Embody Gaming Chair to players competing during Stage 2, as well as coaches, analysts, and other talent for the duration of the competition.

“As passionate gamers ourselves who love tracking key events globally in gaming, it’s special for us to team up with VALORANT and Riot, a company that is paving the way in the gaming world and cares so much about organizing amazing tournaments for its players and fans,” commented Jon Campbell, MillerKnoll VP of seating & gaming. “We are eager to see how gamers level up their competition in our Embody Gaming Chairs.”

For more information about the Embody Gaming Chair, visit store.hermanmiller.com/gaming. Those interested in learning more about Valorant esports in Europe should check out valorantesports.com.

Tags: Herman MillerPartnershipsRiot GamesValorantVCT EMEA Stage 2
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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