Publicly traded esports and gaming company GameSquare (NASDAQ:GAME) announced Wednesday that its subsidiary GameSquare Experiences (GSX) will design and produce the 2025 100 Thieves Summer Block Party.
Financial terms of this deal with 100 Thieves was not disclosed.
The 100 Thieves Summer Block Party is set to take place on July 26, at the 100 Thieves Compound in Los Angeles.
The 100 Thieves Summer Block Party is a fan-focused event that celebrates gaming and esports culture, community, and the 100 Thieves lifestyle brand. This year’s event will feature top content creators, interactive brand activations, exclusive prizes, and a watch party for the 100 Thieves Call of Duty team as it competes at the 2025 Esports World Cup.
Brand partners for this year’s Summer Block Party include Lexus as presenting partner, alongside AT&T, Razer, and Oakley as event sponsors.
In the past GameSquare Experiences has signed partnerships and produced activations for GGTech Esports, Epic Games, Displate, and Paramount Games, among others. The company said in its announcement that it expects to reveal “additional large-scale events and initiatives throughout 2025 and beyond.”
It should be noted that GameSquare owns FaZe Clan Esports, which operates the Call of Duty League team Atlanta FaZe, which competes against 100 Thieves CDL team LA Thieves.