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THE ESPORTS ADVOCATE

BIG Extends BACKFORCE Partnership for Three More Years

Germany based gaming chair manufacturer is committed to continuing support for popular Berlin-based esports organization.

James FudgebyJames Fudge
July 16, 2025
in Counter-Strike, Partnerships
Reading Time: 2 mins read
BIG stays with BACKFORCE for three more years.

BIG stays with BACKFORCE for three more years.

Berlin International Gaming (BIG) announced this week that it has renewed its partnership with Germany based gaming chair manufacturer BACKFORCE for an additional three years.

Financial terms of this renewed partnership were not disclosed.

BIG signed the original partnership agreement with BACKFORCE in September 2019.

Under the terms of this renewed deal, BACKFORCE will work with BIG to create new content formats, offline activations, and be part of the upcoming Overtime party at IEM Cologne (more information on that will be revealed at a later date).

“BACKFORCE is not only our longest-standing partner, but they are also one of our most loyal,” said BIG CEO Daniel Finkler. “Since 2019, they have provided our professional teams with what I consider the best gaming chairs in the world. Their support has always gone far beyond the commercial side: every person at BACKFORCE genuinely cares about BIG, our community, and the future of German esports. Extending our partnership for another three years means a lot to us. We’re proud and thankful to continue this journey together with Head of BACKFORCE Stefan ‘slame’ Krumme and his team!”

Based in Germany, BIG competes in major competitive titles including Counter-Strike 2, Fortnite, League of Legends, and Trackmania, among others.

Tags: BACKFORCEBerlin International GamingBIGGermanyPartnerships
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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