Tyson “TenZ” Ngo, one of esports’ most prominent figures, has officially joined Red Bull as a global athlete through a partnership brokered by Prodigy Agency, a talent representation firm in gaming and esports.
Widely considered “the face of Valorant,” TenZ boasts an extensive following exceeding 14 million across social platforms. Known for exceptional skill, creativity, and competitive accomplishments, TenZ’s new collaboration with Red Bull solidifies his position among an elite group of global athletes.
Red Bull’s strategy with esports ambassadors focuses on authentic lifestyle integration, media and content creation support, and event-driven engagements. Ambassadors like TenZ gain resources from Red Bull Media House to produce high-quality content such as documentaries, video features, and live streams, significantly amplifying both their personal brands and Red Bull’s reach.
“Joining Red Bull is a dream come true,” said TenZ. “I’ve always admired their commitment to pushing limits and achieving greatness. I can’t wait to show what we can accomplish together.”
The partnership includes exclusive content, live activations, and innovative projects, promising fans behind-the-scenes insights and dynamic esports experiences. These activities strategically enable Red Bull to deepen audience penetration among the highly coveted 18–34-year-old demographic, foster community trust, and create a robust pipeline of engaging storytelling.
Jérôme Coupez, Founder and CEO of Prodigy Agency, emphasized the significance of this deal: “It has been a long-term goal for TenZ, and I’m incredibly proud to have helped make it a reality.”
With TenZ on board, Red Bull expands its influential esports presence, reinforcing its strategic aim of building authentic brand connections within gaming’s vibrant culture.