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THE ESPORTS ADVOCATE

Secretlab Returns as Esports World Cup Partner

Gaming chair maker signs on as partner for the Saudi arabian government funded event through 2026.

James FudgebyJames Fudge
June 23, 2025
in Money, Partnerships
Reading Time: 2 mins read
Esports World Cup renews partnership with Secretlab through 2026

Esports World Cup renews partnership with Secretlab through 2026.

The Esports World Cup Foundation (EWCF) announced Monday that it will continue its partnership with gaming chair maker Secretlab.

Financial terms of the deal were not disclosed.

Under the terms of this deal, Secretlab has been named the official gaming chair partner of the Esports World Cup through 2026 and will deploy the custom TITAN Evo Esports World Cup 2025 Edition gaming chair to the Esports World Cup, where it will be used by competitors on-stage and during practice sessions throughout the seven-week tournament.

EWCF said in its announcement that this particular partnership supports its “commitment to providing world-class competition environments where athletes can perform at their absolute best.”

With the competition kicking off in early-July, expect the EWCF to make a series of announcements about its new and renewed partnerships for the 2025 competition.

The Esports World Cup takes place from July 7 – Aug. 24 in Riyadh, Saudi Arabia. The multi-week, multi-title competition is offering more than $70 million USD in prizes across 24 games and 25 tournaments.

The EWCF also announced Monday the first details of the New Global Sport Conference (NGSC2025), which takes place Aug. 23 – 24, at the Four Seasons Hotel in Riyadh, Saudi Arabia. The event is also facilitated by EWCF, which is funded by a grant from the Saudi Arabian government’s sovereign wealth fund, the Public Investment Fund, or PIF.

Tags: Esports World CupPartnershipsSaudi ArabiaSecretlab
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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