Friday, July 18, 2025
THE ESPORTS ADVOCATE
No Result
View All Result
  • Money
  • People
  • Brands
  • Events & Tournaments
  • Entertainment
THE ESPORTS ADVOCATE

NASCAR, iRacing, and PlayVS Renew Collegiate Sim Racing Partnership

The eNASCAR College iRacing Series returns for the 2025–26 season with PlayVS now running the league, promising expanded opportunities for students.

Tobias SeckbyTobias Seck
June 26, 2025
in Collegiate Esports, Events & Tournaments
Reading Time: 3 mins read
eNASCAR Coca-Cola Series and College Series Champion Steven Wilson Celebrating his Victory - Image Credit: iRacing

eNASCAR Coca-Cola Series and College Series Champion Steven Wilson Celebrating his Victory - Image Credit: iRacing

PlayVS has officially renewed its partnership with NASCAR and iRacing for the 2025–26 season of the eNASCAR College iRacing Series, further deepening its role in collegiate sim racing while expanding its post-acquisition ambitions in the amateur esports ecosystem. The new season will mark a major transition, as the competition will now operate directly on the PlayVS platform following the company’s acquisition of Playfly College Esports earlier this year.

Since its launch in 2022, the eNASCAR College iRacing Series has grown into a key talent pipeline within the sim racing ecosystem, engaging nearly 5,000 students from over 300 U.S. colleges. Built on iRacing’s simulation platform and sanctioned by NASCAR, the series offers college students a rare combination of high-level virtual racing competition, scholarship prizes, and exposure to potential careers in motorsports and esports.

In the recently concluded 2024–25 season, Logan Clampitt from California State University, Fullerton claimed the championship at Homestead-Miami Speedway, earning a $10,000 scholarship. Clampitt, along with past winner Steven Wilson of the University of Iowa, is among the elite college racers who also compete in iRacing’s top-tier eNASCAR Coca-Cola iRacing Series, where Wilson notably won the overall championship in 2023. These dual appearances reinforce the College Series’ growing relevance as a feeder for pro-level sim racing.

Charles O’Donnell, Sr. Director of College Esports at PlayVS, framed the renewed partnership as a strategic investment:

“The eNASCAR College iRacing Series is not just about virtual racing—it’s a launchpad for future talent in motorsports, gaming, and media.”

The coming season will feature new tracks, a revamped competitive format, and larger prize pools. Details are set to be released later this summer. Students will continue to compete using iRacing’s hyper-realistic racing simulation from dorm rooms, campus facilities, or home setups, maintaining accessibility while preserving competitive rigor.

Ray Smith, Sr. Director of Esports at NASCAR, echoed the league’s wider ambitions:

“The eNASCAR College iRacing Series is more than just competition—it’s a foundational bridge between the collegiate esports ecosystem and the world of NASCAR.”

The 2025–26 season marks the first time the competition will be hosted natively on the PlayVS platform, following its acquisition of both Playfly College Esports and Generation Esports in April. This consolidation gave PlayVS control over a scholastic-to-collegiate pipeline spanning more than 5,500 K–12 institutions and 900 colleges across North America.

PlayVS CEO Jon Chapman has described these moves as essential to establishing a “unified platform” that connects students’ gaming experiences across age groups, from middle school to college. The company has been backed by more than $106 million in venture funding and has previously partnered with high-profile brands including the NFL, Zenni, and JBL Quantum.

The renewed iRacing partnership also comes at a time when PlayVS is rebuilding credibility and expanding access after a series of controversies under its previous leadership. With the College Series now under its platform, the company aims to anchor its collegiate efforts in a globally recognized sports IP with career viability, mainstream awareness, and simulation-based competitive integrity.

For NASCAR, the partnership adds further structure to its growing esports strategy, complementing its existing tiers across grassroots, regional, and international competition.

Tags: Collegiate EsportseNASCAR Coca-Cola iRacing SeriesiRacingNASCARPlayfly College EsportsPlayVS
TweetShareShareShareShareShareSend
Previous Post

Chinese Court Orders Former RNG Star Liu “MLXG” Shiyu to Pay $3.5M to RNG Over Streaming Dispute

Next Post

Betting on the Future: Riot’s Rollout of Sports Betting Sponsorship

Tobias Seck

Tobias Seck

Tobias Seck is a journalist and business analyst who spent more than seven years at The Esports Observer (TEO) as a business analyst. He was one of the first employees of the publication, having joined in 2015. In October 2018 he shifted to the role of business analyst and journalist, writing analysis and helping fellow TEO writers understand the world of finance as a supplemental editor when needed. He continued in that role when TEO was rolled into Sports Business Journal (SBJ), where he worked until February 2023.

The Esports Advocate

The Esports Advocate, your premier destination for in-depth and authoritative coverage of the esports business and finance landscape created to empower esports stakeholders with the knowledge and information needed to do business in the world of esports successfully.

Follow Us

  • About TEA
  • Terms of Service
  • Privacy Statement
  • Subscribe to our Newsletter
  • Our Mission Statement
  • Contact Us

© 2023 - 2025 The Esports Advocate. All rights reserved.

No Result
View All Result
  • Home
  • Money
  • People
  • Brands
  • Entertainment
  • About TEA

© 2023 - 2025 The Esports Advocate. All rights reserved.