Germany based sponsorship measurement solutions company Shikenso Analytics announced this week that it has renewed its partnership with global tournament organizer BLAST.
Financial terms of the deal were not disclosed.
Describing this renewal as a multi-year deal, Shikenso Analytics will expand the scope of its work with BLAST by analyzing brand visibility across the company’s biggest events, including BLAST Premier, RLCS, FNCS, BLAST Slam, BLAST R6, and the BLAST.tv Austin Major.
“Since partnering with Shikenso in 2023, we’ve seen firsthand the impact of deeper sponsorship data and faster insights,” said James Brown, commercial director at BLAST. “Expanding the scope of our collaboration was a natural step as we look to provide even greater value to our partners across more of our events.”
In case you are not familiar with what Shikenso Analytics does, it uses its AI-driven platform to focus on brand performance during live streams and across social media, highlighting exposure (placement, visibility, etc.), and social media and live stream chat mentions or buzz, as examples. While Shikenso is likely the most visible company to do so, others in this space include Esports Charts and Streams Charts owner AWERTI, and GameSquare-owned Stream Hatchet, among others.
BLAST rejoins other current Shikenso Analytics partners including FNATIC, Alliance, ESL FACEIT Group, MOONTON, GamerLegion, ALDI France, G2 Esports, Complexity, Team BDS, PGL, Team Liquid, Bright Up Agency, GIANTX, SK Gaming, Yalla Esports, Gentle Mates, M80, INSIGHT, Ninjas in Pyjamas (NIP Group), KRÜ Esports, FURIA, Turtle Beach, Pinnacle, GAIMIN Gladiators, Berlin-based BIG, and Portugal-based Saw.gg.