Germany-based, esports-focused sponsorship evaluation firm Shikenso Analytics announced this week that it has partnered with Sweden-based esports organization Alliance.
Financial terms of the deal were not disclosed
Under the terms of this new partnership, Shikenso Analytics will focus on evaluating Alliance’s brand partnerships to gauge performance by providing it with its AI-driven media valuation services during live streams, on social media, and other platforms.
Shikenso claims that its toolkit for partners features “image recognition, audience analysis, audio and voice tracking to text sentiment analysis, that analyzes engagements across broadcasts, OTT, live streams, online media, and social media.
“Esports thrives on innovation and data is the fuel for that innovation. Data is our strategic compass,” said Kelly Ong, chief strategy officer and co-owner of Alliance. “Partnering with an endemic company like Shikenso will revolutionize how we understand and leverage data, ensuring we deliver exceptional value to our partners and fans alike.”
Alliance’s current sponsors include Valhalla, iAGENT, Razer, Socios, TELE2, celcomdigi, and Void Gaming. The organization currently competes in Counter-Strike 2, Apex Legends, Chess, Marvel Snap, and Naraka Bladepoint.
Alliance joins other Shikenso partners, including ESL FACEIT Group, MOONTON, GamerLegion, ALDI France, G2 Esports, Complexity, Team BDS, PGL, Team Liquid, Bright Up Agency, GIANTX, Esports Insider, SK Gaming, Yalla Esports, Gentle Mates, M80, Fnatic, INSIGHT, Ninjas in Pyjamas (NIP Group), KRÜ Esports, FURIA, Turtle Beach, Pinnacle, GAIMIN Gladiators, Berlin-based BIG, and Portugal-based Saw.gg.