North American esports organization NRG announced Friday that it has signed a multi-year partnership with gaming chair brand AndaSeat.
Financial terms of this deal were not disclosed.
Under the terms of this new deal, AndaSeat’s brands and products will be integrated into NRG’s content across YouTube and social media, fan-facing events, creator activations, and special events such as NRG’s popular Community Game Nights.
AndaSeat has also been named the official gaming chair partner of NRG, with the company providing NRG content creators, professional players, and its facility in Los Angeles with seating solutions. Both companies will also work together to create a special edition co-branded NRG x AndaSeat chair—with input from NRG players and staff—and AndaSeat will take a “central role in NRG’s most engaging programming,” which will see custom segments and creator content focused on promoting the brand and its products.
“At NRG, we’re always looking to partner with brands that truly enhance the gaming experience,” said Andy Miller, CEO of NRG. “AndaSeat delivers the comfort and quality our players and fans expect, and we’re excited to build long-term content and community together.”
AndaSeat joins other NRG sponsors and partners including Theta Network, Rockstar Energy, Army National Guard, and Spectrum, among others. In addition to creating gaming focused content, NRG fields competitive rosters in Counter-Strike 2, Valorant, Apex Legends, and Rocket League.