UK-based esports organization FNATIC has renewed its partnership with Germany-based company Shikenso Analytics for another year.
Financial terms of the renewed deal were not disclosed.
Under the terms of the continuing deal, Shikenso Analytics will provide its AI-driven media valuation solutions and sponsorship tracking tools to FNATIC, along with data reporting and more. The company will continue to use the platform and the data collected by it to evaluate the performance of its partnerships and sponsorships for its competitive rosters in Valorant, Apex Legends, Counter-Strike 2, League of Legends, and more. FNATIC’s current sponsors include Sony, Red Bull, Blacklyte, and Betify, among others.
In case you are not familiar with what Shikenso Analytics evaluates, it uses its platform to focus on brand performance during live streams and across social media, highlighting exposure (placement, visibility, etc.), and social media and live stream chat mentions or buzz, as examples.
FNATIC rejoins other current Shikenso Media partners, including Alliance, ESL FACEIT Group, MOONTON, GamerLegion, ALDI France, G2 Esports, Complexity, Team BDS, PGL, Team Liquid, Bright Up Agency, GIANTX, SK Gaming, Yalla Esports, Gentle Mates, M80, INSIGHT, Ninjas in Pyjamas (NIP Group), KRÜ Esports, FURIA, Turtle Beach, Pinnacle, GAIMIN Gladiators, Berlin-based BIG, and Portugal-based Saw.gg.