North American esports organization FlyQuest announced Wednesday that it has partnered with Korean skincare brand BRMUD.
Financial terms of the deal were not disclosed.
According to the announcement, BRMUD and FlyQuest are launching a “first-of-its-kind collaboration that brings K-beauty into the world of competitive gaming.”
Described as “performance-driven skincare,” the deal marks a significant play into U.S. markets and will include content promoting the brand, integration into live events, activations, curated prize packs, and promotion being led by former StarCraft II champion Donghwan Kim (viOlet), who is serving as the head of Los Angeles-based marketing agency KoMa Media.
“This partnership with FlyQuest is not just about skincare—it’s about shifting the culture,” said KoMa Media CEO and BRMUD U.S Head of Marketing Donghwan Kim. Today’s gamers are confident, expressive, and care about how they show up both on and off screen. BRMUD brings them a skincare routine that’s high-performance, just like they are. Together with FlyQuest, we’re proving that skincare is a skill—and every player deserves a ritual that matches their game.”
Details on BRMUD’s FlyQuest-branded U.S. skincare lineup can be found at brmudus.com.
BRMUD joins other FlyQuest sponsors such as AndaSeat, Theta Network, NZXT, Olipop, and Logitech G. The organization currently competes in Counter-Strike 2, fields an all-women team called FlyQuest RED, and competes in Marvel Rivals.