ESL FACEIT Group (EFG) announced Wednesday that it has partnered with Red Bull for the gaming and esports festival DreamHack.
Financial terms and duration of the deal were not disclosed.
Under the terms of this new partnership, Red Bull has been named the “official energy drink partner of DreamHack Festivals,” with the firstfruits of this deal coming to life at DreamHack Dallas 2025, kicking off later this month (May 23-25) at the Kay Bailey Hutchison Convention Center in Dallas, Texas.
At DreamHack Dallas, Red Bull will host a booth, offer free drink samples of their popular flavors, and work with organizers to operate the Red Bull Home Ground US Qualifier, showcasing two elite Valorant teams competing for the championship title—qualifiers for that competition will be held online, starting on May 16, with the top two teams flown to DreamHack Dallas to play in the grand finals live on stage, May 25. Registration for the online qualifier can be found at Battlefy.com/RBHGUS.
If you are not familiar with Dreamhack festival events, they are a combination of fan engagement, competitions, and a general celebration of gaming and its culture. Red Bull joins other high-profile DreamHack partners, including Lamborghini, DHL, Anthros, Kick, Zenni Optical, and the U.S. Navy.
DreamHack is a subsidiary of EFG, which is in turn owned by Savvy Games Group, a Public Investment Fund company operated by the Saudi Arabian government.