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THE ESPORTS ADVOCATE

China’s First Asian Champions League Signs Key Partners

5E Play, HONOR, Alipay, and POPEYES will back Hero Esports’ multi-title esports competition for China.

Hongyu ChenbyHongyu Chen
May 2, 2025
in Brands, Partnerships
Reading Time: 2 mins read
Hero Esports reveals key partners for Asian Champions League, DreamHack Shanghai.

Hero Esports reveals key partners for Asian Champions League, DreamHack Shanghai.

Hero Esports, formerly VSPO, which operates China’s first Asian Champions League (ACL), has announced its partner lists for the event, as well as the DreamHack Shanghai, a part of ACL from May 16-18. It is also the first time DreamHack has come to China.

ACL is a multi-title esports tournament that features a ¥15 million RMB ($2.04 million USD) total prize pool. It will include competitions for Dota 2, Counter-Strike 2, Teamfight Tactics, CrossFire, Honor of Kings, Delta Force, League of Legends, Valorant, and Street Fighter 6.

For ACL, the partner list includes:

  • Chief partner: Chinese CS 2 online platform 5E Play, which is also the long-term Chinese partner of ESL FACEIT Group’s Intel Extreme Masters.
  • 3x Strategic partners: Esports World Cup, Shanghai-based travel complex Jinjiang International Holdings, and Shanghai-based sports company Shanghai Jiushi Group.
  • 5x Special partners: hardware brand Savage Impact, energy drink Eastroc Super, smartphone HONOR, gaming chair TGIF, and artificial intelligence camera brand OBSBOT.
  • 2x special partners for ACL Grand Finals: American fast-food chain POPEYES, and Chinese travel agency application Tong Cheng.
  • Exclusive special partner for ACL Honor of Kings event: shampoo brand Clear
  • For DreamHack Shanghai, the partner list includes:
  • 3x Strategic partners: Jingjiang International Holdings, Chinese hardware brand 8Bitdo, and hardware brand ZOWIE.
  • 3x Industry partners: HONOR, Savage Impact, and gaming chair Morphling.
  • Special partner: Alipay

It should be noted that all competitions will be held in three large-scale venues in Shanghai, which include:

  • Shanghai SPD Bank Oriental Sports Center: ACL’s Counter-Strike 2, League of Legends, and Honor of Kings tournaments
  • Shanghai Jing’An Sports Center: ACL’s CrossFire and Valorant tournaments
  • Shanghai National Exhibition and Convention Center (NECC): For all ACL x DreamHack Shanghai tournaments, Dota 2, Street Fighter 6, Teamfight Tactics, and Delta Force.
Tags: 5E PlayAlipayAsian Champions LeagueChinaDreamHack ShanghaiHero EsportsHONORPartnershipsPopeyes
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Hongyu Chen

Hongyu Chen

Hongyu "Eddie" Chen serves as conduit from China to the rest of global esports scene as the only Chinese journalist living in China while writing for Western media outlets. For the last four years Eddie served as the China esports correspondent for The Esports Observer and Sports Business Journal. He is a bilingual graduate of MA Business and Marketing and a certified BEng Electronic and Communication Engineer.

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