Team Vitality announced Thursday that it has inked a sponsorship deal with Société des Produits Nestlé S.A. to promote its brand, NESCAFÉ LATTE.
Financial terms of this sponsorship deal were not disclosed.
Under the terms of this new sponsorship deal, the brand will serve as its official latte coffee supplier for 2025. As is usually the case with esports sponsorships, Team Vitality will promote the brand on social media, in tailor-made marketing content, and during international events. Teams promoting the campaign include its Rocket League, EA FC, LEC, and LPL rosters.
Also part of the deal, Team Vitality is currently running a campaign for the brand called “READY TO LEVEL UP”, created in conjunction with The Brand Nation. Through this, Team Vitality and NESCAFÉ LATTE are working together to create “experiences for players and fans,” highlighting through this campaign how its players “naturally integrate NESCAFÉ LATTE into their daily routines.”
The company said in its announcement that this campaign serves as another example of how it continues to help brands authentically engage with the global gaming community.
“Welcoming NESCAFÉ LATTE to Team Vitality is a fantastic development for both the club and our broader ecosystem,” said Team Vitality CEO Nicolas Maurer. “This partnership showcases our ability to support household names in exploring new opportunities, offering tailored solutions that engage a young, passionate audience. Together, we’ll unlock the full potential of esports as a dynamic platform for engagement and innovation for the world’s biggest brands.”
NESCAFÉ LATTE joins a growing list of companies that have partnered with the Paris-based esports organization, including Philips Evnia, ASUS ROG, Ben & Jerry’s Magnum, Skin.Club, Aldi, KIA, hummel, and Trade.it, among others. The organization currently competes in Counter-Strike 2, Valorant, League of Legends, Teamfight Tactics, and Mobile Legends: Bang Bang, and operates a fan engagement platform called V.HIVE. The organization is also a partnered team of the Saudi Arabian government-funded Esports World Cup Foundation Club Partnership Program.