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THE ESPORTS ADVOCATE

SONIX Signs Agreement to Acquire RUSH Entertainment AG Assets

SONIX will merge RUSH’s white label esports tournament platform with its low-latency voice technology in the coming months. 

James FudgebyJames Fudge
April 29, 2025
in Grassroots Esports, Money
Reading Time: 2 mins read
SONIX signs a definitive asset purchase agreement with RUSH Entertainment AG to acquire its IP.

SONIX signs a definitive asset purchase agreement with RUSH Entertainment AG to acquire its IP.

Gaming-focused, low-latency voice platform company SONIX announced Tuesday that it has entered into a definitive asset purchase agreement with RUSH Entertainment AG to acquire its brand and intellectual property.

Financial terms of the deal were not disclosed. Both companies are headquartered in Switzerland.

When this transaction is complete, SONIX will combine its ultra-low-latency voice platform with RUSH’s white label scalable esports tournament engine, will provide content creators, the gaming community, major IP owners such as publishers, third-party tournament organizers, and brands an all-in-one solution for competitive gaming.

Since its launch, RUSH has successfully operated more than 2,500 online tournament events and onboarded 300,000+ competitive gamers on its tournament platform. The technologies will be merged into one solution in the coming months, SONIX said in a release.

“At SONIX, we’ve always believed in empowering communities through cutting-edge technology,” said Nicolas Abelé, CEO of SONIX. “Bringing RUSH Entertainment’s powerful tournament engine into our ecosystem will allow us to unlock massive potential for content creators and Esports organizations to engage their fans in new, gamified ways.”

This acquisition of assets comes on the heels of SONIX announcing earlier this month that it had managed to raise an additional CHF 1.8 million—or $2.2 million USD, in a funding round from a group of undisclosed investment round To date, the company has raised roughly CHF 6 million—or $7.3 million (based on the currency exchange rate of roughly CHF 1 = $1.22 USD for April 15, 2025).

The company also announced the launch of a crowdfunding campaign on April 15 to raise additional capital for expansion.

Tags: AcquisitionsMergersRUSH EntertainmentSONIXTechnology
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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