Global esports tournament and gaming company ESL FACEIT Group and Germany-based esports and gaming analytics firm Shikenso Analytics announced Wednesday that they have signed a multi-year partnership agreement.
Financial terms of this new deal were not disclosed.
Under the terms of the deal, Shikenso Analytics will serve as an EFG data partner, with a focus on evaluating EFG’s brand partnerships to gauge performance. Shikenso will provide EFG with its media valuation services “on a holistic level” and will also deploy its brand partnership tracking solutions across all of EFG’s major esports events including the Intel Extreme Masters, ESL Pro League, ESL One, DreamLeague, Overwatch Champions Series, DreamHack, and others (we would assume events that take place at the Esports World Cup).
“Partnering with Shikenso Analytics marks an important step in optimizing the impact of our Brand Partnerships,” said Tobias Vogt, VP commercial planning & operations at EFG. “Their cutting-edge technology and data-driven insights will help us better understand the value we create for our partners across our events, ensuring we continue to drive meaningful engagement and maximize media performance across the most-watched and most-celebrated esports events worldwide.”
EFG joins other Shikenso partners including MOONTON, GamerLegion, ALDI France, G2 Esports, Complexity, Team BDS, PGL, Team Liquid, Bright Up Agency, GIANTX, Esports Insider, SK Gaming, Yalla Esports, Gentle Mates, M80, Fnatic, INSIGHT, Ninjas in Pyjamas (NIP Group), KRÜ Esports, FURIA, Turtle Beach, Pinnacle, GAIMIN Gladiators, Berlin-based BIG, and Portugal-based Saw.gg.