Germany-based, AI-powered sponsorship analytics firm Shikenso Analytics formally announced that Benedikt Becker has been promoted to the role of vice president of marketing. According to his LinkedIn profile, he has been in the role since January. Becker joined the firm in October 2022 as marketing director, where he helped the company grow its brand as one of the top platforms for esports companies—tournament organizers, game makers, and esports organizations—to evaluate the performance of sponsorships and partnerships
Shikenso said in its announcement that Becker helped it improve lead generation, drive “record” revenue from marketing-generated activities, helped create a pipeline into the European sports ecosystem, and more.
In his new role, Becker is charged with bringing brands, rights holders, agencies, and other clients more “transparency, accuracy, and real-time data in measuring sponsorship performance.”
“Benedikt isn’t just a marketing leader – he’s a builder,” said Tarik Amhamdi, co-founder and co-CEO of Shikenso. “He quickly became an essential part of Shikenso, spotting opportunities and executing with the same data-driven precision that defines our company. He’s a problem-solver who consistently goes the extra mile, and his strategic vision has transformed how we position ourselves in the sponsorship industry. I’m excited to see how he contributes in Shikenso’s scaling and growth mission.”
Earlier this month, Shikenso announced one of its biggest partnerships to date with ESL FACEIT Group. The company currently has partnerships with MOONTON, GamerLegion, ALDI France, G2 Esports, Complexity, Team BDS, PGL, Team Liquid, Bright Up Agency, GIANTX, SK Gaming, Yalla Esports, Gentle Mates, M80, Fnatic, INSIGHT, Ninjas in Pyjamas (NIP Group), KRÜ Esports, FURIA, Turtle Beach, Pinnacle, GAIMIN Gladiators, Berlin-based BIG, and Portugal-based Saw.gg, among others.