Publicly traded esports and gaming company GameSquare Holdings (NASDAQ: GAME) announced that it has signed a strategic partnership with GGTech Entertainment.
Financial terms of the deal were not disclosed.
Through this new partnership, GGTech—a company focused on creating international esports, gaming, and education-focused events—will license its GAMERGY festival and University Esports brands to GameSquare for the U.S. market.
“We are excited to join forces with GGTech,” stated Justin Kenna, CEO of GameSquare. “This partnership aligns with our long-term strategy of scaling our growing agency and experiences business. By partnering with top-tier brands, gaming communities, and major festivals across the U.S., we have positioned GameSquare as a premier provider of innovative and culturally relevant experiences that resonate with next-gen audiences. We are excited to showcase GameSquare’s platform and capabilities to bring GGTech’s proven intellectual properties to the U.S.”
The first foray into this will be GAMERGY 2026, which aims to bring the GGTech’s multicultural esports and gaming festival to Dallas, Texas, in March 2026. GameSquare will oversee the strategy, event design, talent recommendations, marketing, and operation of the event. More details on GAMERGY 2026 will be revealed as the event takes shape.
In addition to bringing GAMERGY to Texas, GameSquare and GGTech hope to bring new experiences to students in the U.S. by utilizing GGTech’s University Esports IP. GGTech’s esports division has partnered with over 2,000 global universities, 9,000 teams, and 100,000 users related to the brand.
Finally, GameSquare said that both parties will benefit from their respective partnerships with game publishers such as Riot Games, Epic Games, Activision, Electronic Arts (EA), and Capcom; as well as brand partners including the NFL, Amazon, Nvidia, Microsoft, Samsung, Intel, Lenovo, Paramount, La Liga, Dairy Max, Jack in the Box, RedBull, Heineken, Rockstar Energy Drink, Logitech, Domino’s, and McDonald’s.