Live streaming analytics platform Streams Charts announced this week that it has partnered with streaming platform KICK to support the KICK Road campaign.
Financial terms were not disclosed, but this appears to be a one-off deal, as far as we know.
The Kick Road campaign is aimed at streamers with fewer than 100 CCV (before April 2) and offers a total prize pool of $50,000 USD to reward top-performing creators. The winner of the campaign will be announced at DreamHack Dallas—KICK is an official partner of the event owned by ESL FACEIT Group. For its part, Streams Charts said in a release that it would provide a “real-time leaderboard tracking the performance of participating channels.” The company will also help verify the results.
“Working with KICK on KICK Road allows us to support creators by providing reliable data and insights. Our goal is to make tracking progress easy and transparent, contributing to a fair and engaging competition,” said Nazar Babenko, product manager at Streams Charts, in a release.
The competition runs from 12:00 AM (CST) on April 2 to 2:00 PM (CST) on May 23. A grand prize of $20,000 will be awarded to the creator with the most Hours Watched (watch time) during this period. In addition, six $5,000 category-specific prizes will be given to creators who lead in the IRL (In Real Life), Just Chatting, Respect RP (GTA), Art, Live Music, and Gaming (excluding GTA RP) content categories.
Winners will be announced May 24 on the KICK Stage at DreamHack Dallas. KICK Road content created by participating creators will also be featured at the KICK x DreamHack booth.
Streams Charts focuses on general content creators across multiple categories and platforms, including Twitch, KICK, YouTube, Twitter, and many other platforms in international and regional markets. The company also operates Esports Charts, which focuses on tracking data for competitive gaming competitions. In January, Streams Charts announced the launch of a global influencer marketing and advertising division called MIRAI. MIRAI offers prospective clients a suite of AI-driven services, including end-to-end campaign management, brand consulting, development and execution of creator partner programs, consulting in live streaming, market insights & analysis for brands and products, talent recruitment, and more.