Riot Games and Red Bull announced Monday that they have renewed their partnerships for the Valorant Championship Tour EMEA (VCT EMEA) and League of Legends EMEA Championship (LEC). Red Bull will continue to serve as the official energy drink of both leagues in 2025 and into 2026.
Financial terms of these renewed partnerships were not disclosed.
Under the terms of this renewed deal, Red Bull will continue to support the VCT EMEA through the remainder of 2025 and through 2026 with “Clutch Moments” during broadcasts, and have branding during events through broadcast integration. Red Bull will also host community events featuring top Valorant teams from around the world (which will be announced at a later date). At the Riot Games Arena in Berlin, Red Bull will provide beverages to teams and on-air talent on-site. The renewal of this partnership represents five years of Red Bull and the league working together.
On the VTC EMEA partnership, Riot Games said: “We’re proud to partner with a brand that has now committed to helping VCT EMEA for half a decade, and we’re very excited to see more mind blowing Red Bull clutches in the upcoming season.”
Under the terms of the renewed deal with LEC, Red Bull will continue to serve as the “official presenter of the iconic Baron Power Play,” and will support events of its own featuring LEC teams in the future (to be announced). Also, during live events at the Riot Games Arena in Berlin, Red Bull will provide refreshments for teams and talent. Red Bull branding will also appear during broadcasts.
On the LEC partnership Riot said: “Red Bull brought 2024 to an exciting conclusion with the Red Bull League of its Own event. Now, we can’t wait to collaborate with them throughout 2025 and 2026 with even more exciting times ahead.”
The LEC returns with the Spring Split on March 29.