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THE ESPORTS ADVOCATE

Astralis Renews Long-Standing Partnership with OMEN by HP

As part of the new deal OMEN will upgrade PC hardware at its Astralis Nexus gaming hub.

James FudgebyJames Fudge
March 17, 2025
in Brands, Counter-Strike, Partnerships
Reading Time: 2 mins read
OMEN by HP renews partnership with esports organization Astralis

OMEN by HP renews partnership with esports organization Astralis.

Copenhagen, Denmark-based esports organization Astralis announced Monday that it has renewed and upgraded its partnership with longtime sponsor OMEN. This reaffirmation of OMEN’s partnership marks seven years of working closely with Astralis.

Financial terms of this renewed deal were not disclosed.

Under the terms of this new deal, OMEN, a gaming hardware brand of HP, will upgrade all of the equipment at the company’s gaming hub, Astralis Nexus—providing i7-14700F CPUs and GeForce 4070 Super GPUs (among other hardware upgrades) to its public-facing 126 gaming stations.

In addition, Astralis will continue to use the company’s gaming gear during events and promote the brand in video content, across social media, and during competitions with prominent placement on team jerseys.

“OMEN is our longest-running commercial partner, and we are extremely proud to extend this relationship once again to the benefit of the organization, players, teams, and guests at Astralis Nexus,” said Jakob Hansen, CEO of Astralis. “The agreement includes an upgrade of all 120 gaming stations at the popular gaming facility, inviting all guests to enjoy a state-of-the-art gaming experience with OMEN’s uncompromising commitment to quality.”

In addition to OMEN, Astralis is currently partnered with Elgiganten, hummel, Logitech G, ZOWIE, FACEIT, ComeOn!, Danish Red Cross Youth, GoWish, Red Bull, and HK.  Astralis currently competes in both men’s and women’s professional Counter-Strike 2 competitions, and employs a number of Counter-Strike 2 talents.

Tags: AstralisCounter-Strike 2Omen by HPPartnerships
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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