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THE ESPORTS ADVOCATE

China’s Mobile Legends: Bang Bang Pro League Signs First Key Partners 

Realme, China Unicom, KARNOX, China Minsheng Bank, and Durex are the first companies to throw their support behind Moonton’s league in China.

Hongyu ChenbyHongyu Chen
February 13, 2025
in Brands, Mobile Legends: Bang Bang, Money, Partnerships
Reading Time: 1 min read
Mobile Legends: Bang Bang Pro League China signs first key partners

Mobile Legends: Bang Bang Pro League China signs first key partners.

Chinese game publisher Moonton Games has announced its partner list for the first Mobile Legends: Bang Bang esports circuit in China, Mobile Legends: Bang Bang Pro League (MLBBPL). This includes four key non-endemic brands: Chinese smartphone brand Realme will become the strategic partner, while Chinese telecommunication brand China Unicom, condom brand Durex, and Chinese bank China Minsheng Bank will act as the Chinese special partners. KARNOX will be the official gaming chair brand of the tournament.

Realme will also become the official smartphone equipment provider for players during the competitions.

Financial terms of these deals were not disclosed.

The MLBBPL in China will have two seasons; the championship team of the first stage will represent the China region to compete in the Mobile Masters MLBB Championship in Jakarta, Indonesia, on April 11-13. The Mobile Masters championship is part of the Snapdragon Pro Series (SPS), facilitated through a long-term partnership between mobile chip maker Qualcomm Technologies and ESL FACEIT Group (EFG).

Tags: ChinaChina Minsheng BankChina UnicomDurexKARNOXMobile Legends Bang BangRealme
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Hongyu Chen

Hongyu Chen

Hongyu "Eddie" Chen serves as conduit from China to the rest of global esports scene as the only Chinese journalist living in China while writing for Western media outlets. For the last four years Eddie served as the China esports correspondent for The Esports Observer and Sports Business Journal. He is a bilingual graduate of MA Business and Marketing and a certified BEng Electronic and Communication Engineer.

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