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Sentinels Partner With Red Bull

Two year deal will see the LA-based esports organization promote the Red Bull drink brand.

Published by
James Fudge

North American organization Sentinels announced this week that it has partnered with Red Bull Energy Drink.

Financial terms of this new partnership were not disclosed, but the deal will take place over the next two years.

Under the terms of this new two-year deal, Red Bull will work with Sentinels on activations, marketing, and content creation. The Red Bull drink brand logo will also be featured prominently on the new upcoming Sentinels jersey.

“I’m very happy to be bringing on Red Bull as a partner for Sentinels and am looking forward to what we will accomplish together,” said Sentinels CEO Rob Moore. “2025 will be an incredible year for Sentinels, and we’ve got some incredible partners to go alongside our journey.”

Los Angeles-based Sentinels currently fields professional esports teams in Valorant and Halo, and supports a wide range of content creators such as former Counter-Strike pro Tarik Celik, Daphne “39Daph” Wai, and Jared “Zombs” Gitlin.

Red Bull joins other Sentinels partners and sponsors including Razer, Starforge Systems, and ZOWIE (a BenQ brand).

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James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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