New Meta Entertainment-owned esports organization Dignitas announced Monday that it has inked a new partnership with health and wellness company ROOT Wellness.
Financial terms of the new deal were not disclosed.
Under the terms of this new deal, ROOT Wellness is named the “official energy supplement of Dignitas,” and will provide its products to players and staff. Specifically, Dignitas’ LTA North League of Legends players will be given Zero-in, a “natural alternative to synthetic stimulants” made from “turmeric, pine bark, velvet bean seed, and vitamin D,” according to the company.
Players and staff will also help educate the community on benefits of Zero-in through a series of livestream takeovers. ROOT Wellness and Zero-In branding will also appear on Dignitas social media channels, in content created by the team, and on jerseys during competitions.
Dignitas and ROOT Wellness also plan to collaborate on several in-person events throughout 2025 such as DreamHack Atlanta and TwitchCon, as well as integrations throughout the upcoming LTA North Season (such as LTA North tailgates during the season). Dignitas and ROOT Wellness plan to activate online and at in-person events during the Upcoming LTA North season as well.
ROOT Wellness joins other Dignitas sponsors and partners including Ruderman Family Foundation, Mike and Ike, Noblechairs, and GamerTech, among others.