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THE ESPORTS ADVOCATE

Guild Esports Renamed to Cassel Capital PLC

The name change follows the company’s asset sale in October 2024 to DCB Sports LLC.

James FudgebyJames Fudge
January 30, 2025
in Money
Reading Time: 2 mins read
Guild Esports renamed to Cassell Capital Plc

Guild Esports renamed to Cassell Capital Plc

London-based esports organization Guild Esports announced via a public filing this week that it has changed its name Cassel Capital PLC. In a separate filing the company noted that its accounting reference period of Sept. 30, 2024, has been extended to Jan. 31, 2025, with subsequent periods ending on the same day and month in future years.

In October 2024, the London-listed esports organization co-owned by former soccer star David Beckham, announced the completion of its asset sale to California-based DCB Sports LLC. The transaction marked a significant turn for Guild Esports, which struggled financially since its highly publicized initial public offering (IPO) in 2020.

At the time, DCB Sports acquired 100% of Guild Esports’ assets in exchange for assuming all disclosed liabilities. Details on that transaction can be found in this report.

The California-based investment firm focuses on sports teams and leagues, with an investment portfolio that includes the Big3 basketball league, The Bay Golf Club, Italian soccer team Venezia FC, and the Tiger Woods/Rory McIlroy founded sports media company TMRW Sports.

As far as we know, Guild still fields professional teams in Apex Legends, EA FC, Fortnite, PUBG Mobile, Street Fighter V, and in competitive sim racing.

On a related note an interim and rudimentary company website has been launched at casselplc.com.

Tags: Cassel Capital PLCDavid BeckhamGreatest Hits 2025Guild Esports
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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