Mobile Legends: Bang Bang publisher MOONTON Games announced Wednesday that it has signed a partnership deal with Germany based streaming and marketing analytics firm Shikenso Analytics.
Financial terms of the deal were not disclosed, but the main focus of the partnership is the M6 World Championship—the final major competition for 2024 in the popular mobile MOBA’s competitive gaming ecosystem.
Under the terms of the deal, Shinkenso will help the publisher track the performance and exposure of its sponsors and partners during the competition using the company’s and provide sponsorship insights and feedback to MOONTON.
“With Shikenso Analytics’ expertise in data and analytics, we are ensuring that every brand moment, from livestreams to social media posts, is measured and valued with precision,” said Ringo Lung, senior regional esports sales manager at MOONTON Games, in a release. “We’re privileged to have dedicated partners who believe in our vision and product, and as that continues to grow, it’s also important that we accurately track and measure the value we are generating together. Beyond this, Shikenso helps us optimize our sponsorship proposition by identifying the most effective channels, allowing us to expand high-performing segments and maximise partner visibility.”
The M6 World Championship, which began Nov. 21, and concludes on Dec. 15, is being hosted in Kuala Lumpur, Malaysia, and features a total overall prize pool of $1M USD.
Global partners for the competition include the Saudi Arabian government owned city project Qiddiya, gaming hardware brand ASUS Republic of Gamers(ROG), jewelry company Fairrie, Japanese snack company Meiji Hello Panda, and gaming chair maker Secretlab; Malaysian partners TNTCO, Hotlink, Astro Arena, JD Sports, 100plus, and ESI; Indonesian partners GoPlay and Erigo; and Cambodian partner ABA Bank.
MOONTON joins other Shikenso partners including GamerLegion, ALDI France, G2 Esports, Complexity, Team BDS, PGL, Team Liquid, Bright Up Agency, GIANTX, Esports Insider, SK Gaming, Yalla Esports, Gentle Mates, M80, Fnatic, INSIGHT, Ninjas in Pyjamas (NIP Group), KRÜ Esports, FURIA, Turtle Beach, Pinnacle, GAIMIN Gladiators, Berlin-based BIG, and Portugal-based Saw.gg.