Prodigy Agency Launches Prodigy Solutions Division

Prodigy Agency launches a new division taking aim at brands globally called Prodigy Solutions. Image credit: Prodigy Agency

Toulouse, France-based esports and gaming company Prodigy Agency announced Tuesday that it will expand its global footprint and take on new business under a new division called Prodigy Solutions. The new dedicated branch aims to “designed to help brands and game publishers successfully navigate and thrive within the rapidly growing gaming and esports industry.”

Prodigy Agency might be best known as the agency representing top esports players such as TenZ, ZywOo, aspas, Jinggg, ScreaM, Jojopyun, and zen, among others. With Prodigy Solutions, the company aims to launch dedicated teams in North America, Latin America, Europe, and Asia to service clients interested in tapping into its player and influencer network, which it claims “boasts over 50 million followers worldwide.”

Prodigy Solutions’ goal is to do business with endemic and non-endemic brands that want to tap into the global gaming and esports fan bases and create campaigns that might actually engage them. The company cites past campaigns that it has been involved with using its current network including Adidas, Gucci, Alpine, Meta, Amazon, Razer, Tencent, and NetEase .

“Launching Prodigy Solutions is a natural evolution of what we’ve been successfully doing for years,” said Jérôme Coupez, founder and CEO of Prodigy Agency. “Our unique position at the center of gaming and esports has enabled us to build long-standing relationships with brands, publishers, clubs, players and creators around the world, delivering impactful, scalable campaigns that exceed expectations. With Prodigy Solutions, we’re now doubling down on this expertise to provide full-scale support, from strategy to execution, to help brands and publishers tap into the massive potential of the gaming ecosystem.”

Prodigy Solutions believes it can help brands tap into gaming events, esports events and competitions, connect them with teams and players, and help them build content initiatives and marketing campaigns. The company claims it will do this through consulting, marketing campaigns—including those involving players and influencers—analytics and reporting, and more.

More details about the company can be found here.