France-based esports organization Team Vitality and blockchain platform Tezos commemorate their ongoing two-year partnership this week by launching an updated version of the fan engagement mobile app, V.Hive. The new version of the app, being called “V.Hive 2.0,” offers new features and a cleaner design, according to a release.
Team Vitality claims that the app has been downloaded more than 100K times on various mobile platforms, currently has 75K active accounts with around 35k connected wallets, and more than 100k free NFT drops to fans in the first year since launching in November 2022. Team Vitality is one of a handful of organizations that have successfully created loyalty programs using blockchain-based platforms and technology.
The new version of the app offers an all-new interface, and new features (many of which were “highly requested by fans”), including a User Interface (UI) and User Experience (UX) overhaul, and the THE SHOWCASE—a new dedicated space on the homepage which curates the latest news and social media posts from Team Vitality’s social media accounts. The new app also promises new exclusive content such as player and roster news, special collections, and merchandise discounts; a new offers and rewards program (in addition to the loyalty program); and the ability to filter and favorite matches in the all-new match calendar within the app, among other things.
In addition to its announcement on the launch of V.Hive 2.0, Team Vitality launched a new apparel drop as it lands in China for the Perfect World Shanghai Major 2024, a Counter-Strike 2 competition facilitated by a partnership between Chinese publisher/distributor Perfect World and PGL.
The team dawns the new “Shanghai Major Limited Edition White Fan Jersey” from the Qualification Stage (RMR) onward. The new apparel was designed in collaboration with Paris-based contemporary artist Nairone, which pays homage to Counter-Strike 2 and Team Vitality’s dedicated Chinese fanbase, according to the announcement.
Finally, the organization announced the launch of a new campaign called “The Year of Vitality,” which celebrates Chinese culture and is dedicated to Counter-Strike 2 fans across China. Team Vitality said in its announcement that it chose the dragon, “a powerful symbol of ambition and determination,” as the emblem of this campaign because it represents its “commitment to overcoming challenges and dominating the competition.”
Founded in 2013 by Fabien “Neo” Devide and Nicolas Maurer, Team Vitality competes in a variety of esports in Europe including League of Legends, Counter-Strike 2, Valorant, EA FC24, Rocket League, Call of Duty Mobile, TEKKEN, RENNSPORT, Mobile Legends: Bang Bang, Street Fighter 6, Teamfight Tactics, and StarCraft II. The organization also has operations in Paris, Berlin, Mumbai, Seoul, Jakarta, and China.