Freaks 4U Gaming Secures Rights to Operate Prime League From Riot

Riot Games renews Freaks 4U operator license for League of Legends Prime League for 2025 - 2027. Image credit: Freaks 4U Gaming

Berlin-based esports and gaming firm Freaks 4U Gaming announced this week that Riot Games has renewed its operator license for the League of Legends Esports Prime League, giving the company the authority to operate the DACH regional league (Germany, Switzerland, and Austria) from 2025 – 2027.

Financial terms of this deal were not disclosed.

The company also announced that German health insurance company Techniker Krankenkasse will continue as a title partner for the league in 2025—financial terms on that deal were not disclosed. Die Techniker joined the Prime League as a title partner in January.

Freaks 4U said in a release that the renewal of this agreement “marks a significant milestone” in its “long-standing partnership with Riot Games and its role in supporting the growth and development of the LoL Esports EMEA ecosystem.” Freaks 4U has been operating competitive League of Legends competitions in the DACH region since 2018.

“We are incredibly excited about the license renewal for Prime League, it is a testament to the solid foundation Freaks has laid and our commitment to elevating the League of Legends ecosystem in the DACH region,“ said Freaks 4U Senior Vice President of Product, TV & Media Production Matthias Remmert, in a release “We appreciate the trust from Riot Games and look forward to our continued partnership.”

Freaks 4U has undergone a bit of a transformation from a year ago; in November 2023 it laid off staff and turned over control of the Northern League of Legends Championship to League.gg. In 2024, the company turned a corner, thanks to India-based NODWIN Gaming, who ultimately took over ownership of the company through a series of investments.