Portuguese esports organization SAW and streaming analytical services company Esports Charts announced Thursday a new partnership.
Financial terms and duration of the deal were not disclosed.
Under the terms of this new partnership, Esports Charts will help SAW analyze its performance on social media and streaming platforms, and (in theory) help to improve and optimize performance by providing analytics tools and advice based on collected data.
Esports Charts will provide SAW with “comprehensive reports on social media performance, including detailed analytics on post engagement, reach, and overall growth metrics,” according to a release.
Also part of this new deal, SAW will have access to Streams Charts’ Sponsor Banner Tool” to track the media value of its content creators and gauge media value during esports event co-streaming.
“One of our main goals is to fully explore all markets in order to not only empower our teams, both nationally and internationally, but also strengthen the relationship with our partners and sponsors,” SAW Marketing Director Patrícia Oliveira, said. “We want to understand the real impact that SAW has on the ecosystem and identify our strengths, as well as the areas that need more attention. We know that the partnership with Esports Charts will be a valuable asset in tracking the growth of our channels.”
SAW currently competes in Counter-Strike 2, and is sponsored by Omen by HP, Solverde.pt, Radio Popular, and AMD Razen.
Editor’s note: A previous version of this story noted that the team competes in Valorant, but it dropped that roster awhile ago. We have corrected the story to reflect that.