European esports organization GIANTX announced that it will collaborate with the UK arm of Samsung to promote the Samsung Gaming Hub at the EGX Comic Con event later this month in London, England.
GIANTX will help promote the Samsung Gaming Hub cloud-based, game streaming service built into all Samsung gaming TVs and monitors as a standard since 2021. Samsung claims that this platform provides “quick and easy access to more than 3,000 top gaming titles from Xbox NVIDIA GeForce NOW and other popular streaming services.”
At the GIANTX booth at EGX, the organization will offer attendees access to multiple Samsung TV and mobile gaming stations, “play to win activities,” a chance to win prizes worth up to £3K, refreshments provided by Red Bull, and more.
In addition, GIANTX will help showcase Samsung’s Odyssey Gaming range of gaming monitors and its Neo QLED TV range that feature the Samsung Gaming Hub built in, as well as a selection of the newest models across the brand’s mobile and tablet ranges.
Samsung UK joins GIANTX partners HSBC UK and EE, among others. GIANTX, formed through the merger between Giants Gaming and EXCEL Esports in December 2023, currently competes in League of Legends EMEA Championships (LEC), Valorant Champions Tour (VCT), and many other popular esports leagues.