Mobile Legends: Bang Bang developer and publisher MOONTON Games announced Monday a multi-year partnership with Malaysia-based jewelry brand Fairrie.
Financial terms of the new two year deal were not disclosed.
Under the terms of this new deal, Fairrie will serve as a key partner of the MLBB M Series tournaments, including the upcoming M6 World Championship and the M7 World Championship. As part of this deal, Fairrie will launch “exclusive jewelry and watch collections inspired by the game’s rich lore.” Fairrie will also honor the winners of the M6 World Championship by presenting them with Champions Medals, Champions Rings, and the limited-edition M Series Swiss-made watches dubbed the Fairrie M6 Dreamwatch.
The Champions Medals will represent the six MLBB hero roles: Mage, Marksman, Assassin, Tank, Fighter, and Support, and will feature “rare gemstones and a dragon motif” symbolizing MLBB’s Mythic rank, according to the announcement. The runner-up team will also receive Fairrie M6 Dreamwatches.
Fairrie will also create three limited-edition collections for consumers to celebrate the M6 World Championship: MLBB Mythic, Miya Moonlight, and Zhuxin Fairrie Tale. Available for purchase online (via its website and TikTok shop) from November to January 2026, and during the M6 World Championship in Kuala Lumpur, the collections will include “pendants, rings, bracelets, and collectibles inspired by official mascot, Fairrieland Zuzu Dragon, and MLBB’s six hero roles,” according to the announcement.
More details about the collections can be found here.
The final major competition for Mobile Legends: Bang Bang, the M6 World Championship, takes place Nov. 21 – Dec. 15, at the IOI Grand Exhibition & Convention Center and the Axiata Arena in Kuala Lumpur, Malaysia.