Esports tournament organizer BLAST announced Thursday that it has partnered with global financial trading platform DLSM.
Financial terms of the deal were not disclosed, but this marks the first time the trading company has been involved in a major esports event.
Under the terms of this deal, DLSM has been named the official trading partner of the BLAST Premier World Final, taking place in Singapore at the end of this month and running into early-November. DLSM’s brand will also be integrated across the BLAST Premier World Final broadcasts online and in-person at the Resorts World Convention Centre in Singapore from Oct. 30 – Nov. 3, including physical and digital branding as well as dedicated broadcast segments.
The BLAST Premier World Final will serve as the culmination of BLAST’s Counter-Strike 2 competitive season for 2024, featuring the top eight teams and a total prize pool of $1M USD.
DLSM joins other event sponsors including Pot Noodle, Knorr, UNOX (Unilever brands) GG.BET, Tradeit.gg, and Maersk, among others.