Texas-based esports organization Complexity announced Monday a new partnership with Dallas-based PC peripherals company Glorious.
Financial terms of the deal were not disclosed.
Under the terms of this new partnership, Complexity will support the launch of the “Glorious GMMK 3,” what the company describes as the “world’s most customizable keyboard.” Complexity will also help test “future esports focused products and collaborate with Glorious to release co-branded products” including mouse pads and keycaps.
In addition to collaborating on future products, Complexity will promote the Glorious brand on pro player jerseys during Counter-Strike 2, Apex Legends, Halo Infinite, Rocket League, and Madden NFL 25 competitions, with an updated jersey debuting at IEM Rio later this month. The Glorious brand will also be promoted via live stream and social media campaigns. Finally, fans visiting Complexity’s headquarters at the Lenovo Legion Esports Center in Frisco, Texas, can get some hands-on time with the new Glorious GMMK 3.
Glorious joins other Complexity sponsors and partners including GLYTCH, Lenovo Legion, SONIC, Players’ Lounge, and Prize Picks. Complexity, which was sold back to its original founder Jason Lake earlier this year by former owner GameSquare, currently competes in Counter-Strike 2, Apex Legends, Rocket League, Halo Infinite, and Madden 25.