Mercedes-Benz and Riot Games are kicking off the start of the League of Legends 2024 World Championships in Europe by revealing a trophy carrier–a customized Mercedes-Benz G-Class electric vehicle that will carry the Worlds 2024 trophy (the Summoner’s Cup) across several stops including the Riot Games Arena in Berlin, to Paris, and then its final destination in London.
Mercedes-Benz is the official automotive partner of all global League of Legends Esports global events.
The Trophy Carrier is a customized vehicle, equipped by the in-house MANUFAKTUR customization program that offers Mercedes-Benz customers personalization options and exclusive paint finishes and interior parts. The electric G‑Class features a Worlds logo stitched on the head cushions and a special trunk module to “ensure the safe transport of the Summoner’s Cup.”
Besides presenting the Trophy Carrier, Mercedes-Benz will prove exclusive championship rings to players on the winning team at the Worlds 2024 grand finals.
On a related note, Mercedes-Benz is launching its new campaign reflecting the official Worlds 2024 motto‚ “Make Them Believe.” Mercedes-Benz Korea is also a sponsor of T1.
The 2024 League of Legends World Championship tour will run from Sept. 25 – Nov. 2, starting with the play-ins and Swiss stage at the Riot Games Arena in Berlin, the quarter finals and semifinals at the Adidas Arena in Paris, and the finals in London at the O2 Arena. More details about Worlds 2024 can be found in the Worlds 2024 Primer.
