Nerd Street announced Tuesday that it has partnered with 100 Thieves-owned gaming peripherals company Higround for Localhost Denver, its Colorado video game and esports venue.
Financial terms of the deal were not disclosed.
Under the terms of this new partnership, Higround will provide Localhost Denver with its latest line of keyboards to be used at Localhost Denver’s 100+ PC gaming stations. In addition, Higround rebanding will be “strategically placed throughout the 15,000 square foot venue” and Nerdstreet will promote the brand through marketing messaging across its multiple digital platforms.
“At Higround, we see an opportunity to elevate gaming setups wherever you play,” Higround CMO and Co-Founder Kha Lu said. “By introducing Higround keyboards, we’re not just upgrading performance—we’re adding a touch of style that makes every session more exciting and memorable.”
Higround creates gaming peripherals for PC and consoles, and collaborates with some of the biggest brands in gaming and entertainment including Minecraft, Naruto, Pokémon, Attack on Titan, and SEGA, among others.
Nerd Street continues to operate a small set of esports and gaming centers in select locations in the United States. The Esports Advocate recently chronicled the company’s financial struggles and challenges in the feature-length news story, “When Funding Falters: Nerd Street’s Battle with Financial Reality.”