Canadian telecommunications company announced the TELUS Esports Series 4 powered by TELUS Arena will be supported by a new partnership with Android.
Financial terms of the deal were not disclosed.
The TELUS Esports Series will return this fall with competitions for gamers across North America in Apex Legends, Rocket League, and Valorant. The 2024 edition of the series will feature a total prize pool of $50K CAD ($36.5K USD).
It is unclear how or if Android will engage in activations and other promotional activities related to this event, though we assume its branding will be front-and-center during competitions and in marketing on social media and streaming platforms.
“The gaming community continues to grow, and the TELUS Esports Series unites players from all over Canada and the US,” said Tanya Madan, global marketing director of Android. “Android is ecstatic to be a part of this exhilarating movement, partnering with TELUS’ Esports Series to showcase how Google on Android and Gemini can unlock new opportunities for gamers, making gaming more accessible and inclusive for everyone.”
In addition to the tournament, TELUS announced that it has extended its digital literacy program, TELUS Wise, in Canada, offering “online tips and tricks to foster healthy gaming habits,” according to its announcement.
Canadian and American gamers ages 15+ can register and qualify at www.telus.com/tes4 by Sept. 22, at 11:59 p.m. EST to play.